Professional paid media strategies help brands break the "high investment,
low conversion" cycle—enabling precise audience targeting, efficient
traffic conversion, and sustained business growth aligned with real needs.
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Paid Media
Paid Media Services involve investing in the placement and promotion of your content, products, or services across various platforms, including traditional media like TV and radio, and digital channels like social media, search engines (e.g., Google Ads), AI Tools, and websites.
Our data-driven strategy aims to enhance customer brand awareness and capture the needs of each stage of the customer journey.
Pain Point in the Paid Media
With advertising experience across industries, we know the 3 core pain points.
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Strategic Management Services
OUR ADVANTAGE
Service Features
Paid media is a marketing method that achieves efficient reach through precise strategies –
it is data-driven and possesses four core characteristics.
Audience Targeting & Segmentation
Building a targeted audience segment by analyzing behaviour, demographics and user intent signals for ads to perform.
Measurable Results
Utilize detailed data and analytics from paid media platforms to monitor campaign performance, gain insights, and make real-time optimizations or budget adjustments.
Diverse Ad Formats
Choose from various ad types to engage audiences effectively across different channels, including video, display, text, or interactive formats.
Budget Allocation & Bidding
Continuous optimization of ad spends across channels to boost ROI with real-time adjustments.
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Overseas community+email push
- Using products as a bridge to engage overseas audiences helps users quickly familiarize themselves with products and form brand impressions. Leveraging Facebook, Twitter, and Instagram backend big data to target product-interested groups and building solid interaction and feedback loops is key to fostering consumer trust and affinity.
- Regular email campaigns offer exclusive discounts and product updates to fans.
- Overseas fan feedback reveals product suggestions and demands, guiding product optimization and phased sales upgrades.
PR Media Influencer Reviews
- PR media and influencer reviews are crucial factors for the comprehensive online marketing of products overseas. This comprehensive overseas online presence is key to building trust and affinity with international consumers. Through promotion via vertical media and influencers, brands can accurately reach target consumer groups interested in their products, further stimulating consumption and boosting overseas sales.
Overseas Crowdfunding
- Overseas crowdfunding is a low-cost new channel for domestic brands to enter global markets and test product viability, with more products hitting million-dollar sales. It has specific product requirements—manufacturers seeking global expansion can contact our Huabang team via this page for product analysis and market positioning to assess crowdfunding suitability.
Independent Website
- An independent website is a low-cost, crucial tool for brands entering overseas markets, with overseas sales via such sites growing rapidly. For global consumers, independent sites offer richer product details and direct buyer reviews—data shows 50% of overseas purchases are finalized on these platforms. Launching an exclusive independent site before offline expansion is key to comprehensive international brand positioning.
Overseas Communities + Email Marketing
- Using products as a bridge to engage overseas audiences helps users quickly familiarize themselves with products and form brand impressions. Leveraging Facebook, Twitter, and Instagram backend big data to target product-interested groups, and building solid interaction and feedback loops, is key to fostering consumer trust and affinity.
- Regular email campaigns offer exclusive discounts and product updates to fans.
- Overseas fan feedback reveals product suggestions and demands, guiding product optimization and phased sales upgrades.
Crowdfunded Video Production
- Overseas crowdfunding is a domestic brand’s first step to test global markets. Positive user feedback during crowdfunding boosts attention for subsequent online and offline sales.
- Crowdfunding videos are make-or-break for success. Tongmao’s overseas marketing video team, with rich project experience, creates product-specific videos that hook viewers in 30 seconds and drive purchase decisions.
Advertising Placement
- Advertising placement is an assist in building overseas brands. Overseas mainstream platforms have a massive user base worldwide. Accurately positioning big data at different stages through the backend and presenting products in a timely and appropriate manner to potential consumers is a powerful assist for overseas sales.
